WOHD 2025 Social Media Campaign

Social Media Campaign Highlights:

• 12 WOHD posts in 2025, a 500% increase compared to last year’s single post on LinkedIn and Facebook, which featured FDI’s Toothie the Beaver graphic. This year, we created a countdown series of custom graphics, each focusing on a unique topic related to oral health and concluding with a message from Dr. Kessler. These posts were not boosted.
  • Top three performers (ADA’s average engagement: 5%/Industry average: 2%)
    • Dr. Kessler’s video message on WOHD (LinkedIn) – 14.14% engagement rate
    • Countdown post about economic impact (LinkedIn) – 13.66% engagement rate
    • Countdown post on mind/body/mouth connection (LinkedIn) – 8.65% engagement rate
• Post Engagements: 1.37k total engagements, a 392% increase compared to 279 total in 2024.
• Post Impressions: 32k impressions, a 212% increase from 10.3k.
• Post Reach: 18.9k reach, a 158% increase from 7.32k.
• Post Video Views: 23.5k video views
• Post Link Clicks: 419 clicks, a 1064% increase from 36.