Healthy Meal, Healthy Mouth Social Media Campaign Ethiopian Dental Professionals' Association Addis Ababa Ethiopia

The Social media challenge was started to benefit and promote oral health among those active social media users and also members of the community at large.

This #HealthymealHealthymouth Photo competition had two series of rounds and will be finalised with a grand round on March 17th and awards for winners will be provided.

Contestants are called to share in a photo of their meal which they consider healthy, nutritious and also promotes dental and overall health. Out of those who sent in their photos, those with large number of likes for content, good quality photo and description of their meal would be in the top 5 receiving from cash awards to oral health maintenance kit and so on.

For the Grand round, the 5 winners will take on each other showing not only their meals but also their faces with their description and win a much bigger cash prizes along with gift cards and free oral hygiene maintenance procedures and kits.

With this competition, the association was able to increase its social media view rate by an average of 56% in all platforms combined out of which most are the general public hence giving the chance to spread the word about the #WOHD24 celebration as well as overall Oral health wellbeing