'Swap-A-Brush' toothbrush exchange program with free dental checkup

Objective:

The purpose of this campaign is to raise public awareness about the importance of oral hygiene, specifically focusing on the need for regular toothbrush replacement and the correct brushing techniques as many people are not aware of these basic measures to maintain a good oral hygiene. The initiative will encourage individuals to dispose of their old toothbrushes and receive a new dental kit which includes a toothbrush and a paste , by participating in a demonstration on proper brushing techniques. This campaign will not only educate but also provide tangible support for improving oral health habits.

1. Campaign Overview:

In celebration of Oral Health Day ,we propose an interactive awareness event that will educate the public on the following key points:
- How often should you change your toothbrush?
- The proper techniques for brushing your teeth

Through live demonstrations, distribution of educational material, and an engaging activity, we aim to drive home the importance of using an effective toothbrush and brushing correctly.

2. Campaign Details:

A. Key Elements of the Campaign:

1. Toothbrush Disposal Box:
  We will set up designated collection boxes at the event venue where individuals can dispose of their old toothbrushes. This initiative will encourage participants to be mindful of the lifespan of their toothbrushes, which should typically be replaced every 3 to 4 months, or sooner if the bristles are frayed.

2. Dental Kit Distribution:
  Participants who dispose of their old toothbrushes will receive a dental kit that contains a new toothbrush, toothpaste. The goal is to promote the idea that a fresh start with a new toothbrush can lead to better oral health.

3. Live Brushing Demonstration:
  Professional dentists will demonstrate the correct brushing technique, focusing on:
  - The right amount of toothpaste.
  - The proper brushing motion
  - Brushing for the recommended two minutes.
  - Cleaning all parts of the mouth: teeth, gums, and tongue.
  This demonstration will be interactive, with attendees encouraged to ask questions and practice the technique.

4 Incentive to Participate:
Participants will be motivated to dispose of their old toothbrushes with the incentive of receiving a free dental kit. This creates a sense of ownership and responsibility over their oral health, while also addressing the common issue of under- or over-using toothbrushes.

5 Target Audience:

-General Public:This event is open to people of all ages to ensure broad community participation.

-Children and Families: Special focus will be given to teaching children and their families the importance of changing their toothbrush regularly, as habits formed early can last a lifetime.

-Senior Citizens: Encouraging older adults to change their toothbrushes regularly, particularly those with specific dental needs.

6. Expected Outcomes:

-*Increased Awareness:*Attendees will leave the event with a greater understanding of the importance of changing their toothbrushes regularly and brushing correctly.
- *Improved Oral Health Habits:*By receiving a new toothbrush and dental kit, participants will be encouraged to adopt better oral hygiene practices.
- *Community Engagement:*The event will foster a sense of community involvement, with local people coming together for the common goal of improving public health.
- *Higher Toothbrush Replacement Rates:*The initiative aims to directly encourage individuals to replace worn-out toothbrushes, reducing the risk of gum disease and cavities caused by ineffective cleaning tools.

7.Logistics:

- *Location:*The event is to be held at Indira Gandhi Institute of Dental Sciences.
- *Date:* 19/03/25 to 20/03/25
- *Staffing:*A team of dental professionals will lead the event. Volunteers will assist with registration, distributing kits, and managing the collection box.
 

8. Marketing and Promotion:

To ensure maximum participation and awareness, the campaign will be promoted through:
- *Social Media:*Posts, videos, and infographics on platforms like Instagram, .
- *Flyers:* To be distributed during the awareness campain