A Happy Mouth Is A Happy Mind: The Twist

Social media campaign

This submission is a creative short-form video series aimed at promoting oral health awareness in a fun, engaging, and relatable way. Using personified teeth characters, the series highlights the impact of poor oral hygiene on mental well-being, aligning with the theme of World Oral Health Day.

 Concept & Storyline

The series is structured into five episodes:

1. Introduction of Characters 

2. Internal Feud – The teeth are in conflict, conveying what's in their mind and stating why one is more important than the other.

3. The Truce – Premolar steps in as a mediator to help them realize they need to work together else the very same functions they boasted of would end up being impossible if Adam continues with his bad habits. In the course of that, they notice Adam isn't fine.

4. The Wake-Up Call– Premolar in a dream speaks to Adam and draws his attention to his oral health and how it's been affecting him lately.

5. The Final Fix– In this episode as a sequel to the dream Adam had, Adam visits his dentist where the dentist gives an explanation on how a happy mouth is a happy mind.

 Key Messages & Educational Value

Oral health and mental well-being are interconnected—issues like bad breath, cavities, and gum disease can lead to stress, anxiety, and low self-esteem.

Proper oral hygiene (brushing, flossing, regular dental checkups) prevents oral diseases and improves confidence, sleep quality, and overall health.

Encouraging preventive dental care in a way that is engaging and memorable, rather than just informational.

 Creativity & Impact

Innovative Approach: Instead of a traditional awareness campaign, this series personifies teeth, giving them unique personalities to make oral health discussions more engaging.

Social Media Friendly: Designed as Instagram Reels/Posts under Presidentist (@_presidentist_) (  https://www.instagram.com/p/DFVYf9cM2lD/?igsh=MTFyZXU1bnB5em90bQ==  ), the content is short, shareable, and relatable to a broad audience.

Humor & Storytelling: By blending entertainment with education, it ensures that viewers connect emotionally with the message and retain the information.

 Conclusion & Relevance to WOHD Goals

This project directly aligns with the World Oral Health Day mission by:

Educating the public on the importance of oral hygiene.

Raising awareness of oral health’s connection to mental well-being.

Through this entry, I aim to make oral health education entertaining, accessible, and impactful, ensuring that the message sticks with audiences long after they watch.


Name of association/organization
Presidentist
Name of activity(ies)
A Happy Mouth Is A Happy Mind: The Twist
Type of activity(ies)
Social media campaign

7.1014183, 3.4801349

Number of activity(ies)
5
Number of participants (in activities)
411

 

Information

reachpresidentistnow@gmail.com

Idi-aba
Abẹ́òkúta 110118
Nigeria

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